Job Description

Roles and Responsibilities:

• Content Creation:
• Assist in creating engaging content for social media platforms, blogs, and the company website focused on the benefits of recycling vehicles and our eco-friendly processes.
• Develop creative graphics, videos, and other multimedia content that highlights ScrapMyCar.in's services, success stories, and sustainability initiatives.
• Social Media Management:
• Manage and monitor ScrapMyCar.in's social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Schedule and publish posts regularly and engage with followers to build a strong online community passionate about environmental sustainability and recycling.
• SEO Optimization:
• Conduct keyword research and implement SEO strategies to improve website ranking on search engines, focusing on keywords related to vehicle recycling and sustainability.
• Optimize existing content and create new SEO-friendly content that drives traffic and engagement.
• Email Marketing:
• Assist in designing and sending out email marketing campaigns that inform and educate our customers about the benefits of scrapping their cars with us.
• Analyze the performance of email campaigns and suggest improvements to increase engagement and conversions.
• Analytics and Reporting:
• Track and analyze website traffic, social media engagement, and other digital marketing metrics.
• Prepare regular reports to assess the performance of digital marketing efforts and identify areas for improvement.
• Campaign Support:
• Support the planning and execution of digital marketing campaigns that promote ScrapMyCar.in's services, special offers, and eco-friendly initiatives.
• Collaborate with the marketing team to ensure campaigns are aligned with company goals and resonate with our target audience.
• Market Research:
• Conduct research on industry trends, competitor activities, and audience preferences related to vehicle recycling and sustainability.
• Provide insights and recommendations based on research findings to help shape our digital marketing strategies.
• Collaboration:
• Work closely with other departments to ensure cohesive marketing strategies that support overall business objectives.
• Assist with other marketing tasks and projects as needed.

Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Environmental Studies, or a related field.
• Basic understanding of digital marketing concepts and tools.
• Proficiency in social media platforms and content creation tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with SEO and analytics tools (e.g., Google Analytics, SEMrush) is a plus.
• Strong written and verbal communication skills.
• Creative mindset with attention to detail.
• Passionate about sustainability and eco-friendly practices.
• Ability to work independently and as part of a team.

Benefits:

• Gain hands-on experience in digital marketing within a growing industry.
• Work in a dynamic and supportive environment.
• Opportunity to contribute to impactful projects that promote sustainability and environmental conservation.
• Mentorship and guidance from experienced marketing professionals.
• Potential for full-time employment based on performance and company needs.

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 6 months

Benefits:

• Cell phone reimbursement
• Flexible schedule

Schedule:

• Day shift
• Weekend availability

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have your own laptop and softwares needed for you to execute your tasks ?

Location:

• Gurgaon, Haryana (Preferred)

Work Location: In person