Job Description

A Digital Marketing Head is responsible for overseeing and managing all aspects of an organization's online marketing strategy. This role typically includes the following responsibilities:

• Strategy Development : Creating comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive online sales.
• Campaign Management : Planning, executing, and optimizing marketing campaigns across various digital channels, such as social media, search engines, email, and display advertising.
• Content Creation and Management : Overseeing the development of engaging content for websites, blogs, social media, and other digital platforms. Ensuring content aligns with the brand's voice and marketing objectives.
• SEO and SEM : Implementing and managing search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and organic search rankings.
• Analytics and Reporting : Monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics. Generating reports to assess ROI and make data-driven decisions.
• Budget Management : Allocating and managing the digital marketing budget to maximize ROI. Ensuring cost-effective spending across all digital marketing activities.
• Team Leadership : Leading and mentoring a team of digital marketing professionals, including content creators, social media managers, SEO specialists, and PPC experts.
• Collaboration : Working closely with other departments, such as sales, product development, and customer service, to ensure a cohesive marketing strategy that aligns with overall business goals.
• Staying Updated : Keeping up with the latest digital marketing trends, tools, and technologies to ensure the organization stays ahead of the competition.
• Customer Insights : Understanding customer behavior and preferences through data analysis and market research to tailor marketing efforts effectively.

This role requires a combination of creative thinking, analytical skills, and leadership abilities. A strong background in marketing, digital tools, and data analytics is essential, along with excellent communication and project management skills.

Job Type: Full-time

Pay: ?50,000.00 - ?60,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Experience:

• Digital marketing: 5 years (Required)