Job Description

General Manager / Head - Digital Marketing

Responsibilities:

- Lead, mentor, and manage a diverse team of 30+ digital marketing professionals,

ensuring optimal performance and career development.

- Oversee day-to-day operations of the digital marketing department, ensuring efficient

allocation of resources, and that projects meet deadlines and KPIs.

- Develop and execute the digital marketing strategy aligned with the company's

business goals and growth objectives.

- Create a comprehensive digital marketing plan that includes performance marketing,

SEO/SEM, content strategy, social media, email marketing, affiliate marketing, mobile,

and display advertising.

- Develop and manage the digital marketing budget to ensure optimal spend across all

channels.

- Explore new digital marketing channels and partnerships to expand the company's

digital presence.

- Build and maintain relationships with external agencies, partners, and influencers to

maximize marketing impact.

- Provide detailed reporting and insights to senior management, including KPIs,

campaign performance, and digital marketing trends.

- Regularly report on the performance of digital marketing campaigns, highlighting

successes, challenges, and areas of improvement.

- Establish key performance indicators (KPIs) and ensure digital campaigns are tracked,

measured, and optimized to achieve desired outcomes.

Key requirements from Candidate Profile:

- Minimum 15 years of experience in digital marketing

- Proven experience managing large teams in a high-performance, fast-paced

environment.

- Experience in a leadership or managerial role.

- candidate should handle 5 - 6 different portfolios

Job Types: Full-time, Permanent

Work Location: In person