Job Title: Digital Marketing Specialist : We are seeking a highly skilled and creative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various digital channels. You will work closely with the marketing team to drive online traffic to our website, generate leads, and increase brand awareness. Responsibilities:
Develop and implement digital marketing strategies to achieve company objectives.
Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
Manage and optimize website content for SEO to improve search engine rankings and increase organic traffic.
Utilize Google Analytics and other analytics tools to track and analyze website traffic, user behavior, and campaign performance.
Create and manage email marketing campaigns, including email automation, segmentation, and A/B testing.
Monitor and manage social media accounts to engage with followers, drive traffic, and increase brand awareness.
Collaborate with graphic designers and content creators to develop engaging and relevant digital content.
Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics.
Measure and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Work cross-functionally with sales, product, and other teams to align digital marketing efforts with overall business goals.
Requirements:
Bachelor\'s degree in Marketing, Communications, or related field.
Proven experience in digital marketing, with a strong understanding of digital marketing channels and tactics.
Solid knowledge of SEO, SEM, email marketing, social media marketing, and digital advertising.
Experience using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
Strong analytical skills with the ability to interpret data, analyze results, and optimize campaigns for performance.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and manage multiple projects simultaneously.
Detail-oriented with strong organizational skills.
A passion for digital marketing and staying abreast of industry trends and developments