Job Description

• To create a strategic roadmap for digital reach and execute the plan successfully.
• To generate and develop highly effective & creative demand generation initiatives/leads for the internal team through paid campaigns and SEO.
• To identify the right channels for digital marketing and use of analytics in digital marketing.
• To make a monthly calendar for various online marketing campaigns across different channels like Email, Onsite, Push Notifications, SMS, Google SEM, Facebook and other social media etc.
• To generate quality leads and help in improving the conversion from website/ apps coming with campaign & segment ideas for retargeting inactive / lost targets by using various marketing channels like Email, SMS, Google SEM, Facebook etc to achieve the same.
• To prepare and review location wise metrics like actual conversion rates, competitors' tracker etc and formulate proactive plans accordingly.
• To Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• To coordinate with the internal marketing team for planning and executing digital marketing campaigns.
• To design, maintain and supply content for the institute's website and different business verticals.
• To innovate constantly on channels and advertising to build a competitive differentiation.

Qualification: Graduate / Post- Graduate in Computer Science and Engineering (Digital Marketing)

Location: Salt Lake, Kolkata campus

Skill required:

Expert knowledge about digital marketing. Having a deep understanding of social media platforms and trends in the education industry.

Possesses digital marketing skills (paid campaigns, SEO, email, social, paid media, search) and understanding of an end-to-end marketing process.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferable 4-5 years of work experience in the relevant field

Job Type: Full-time

Jadwal:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person