Create a plan, and strategy, and execute integrated digital marketing campaigns for key brand and range initiatives to generate awareness, engagement, consideration, and inquiries basis business KPIs.
Works closely with the management to develop monthly plans for campaigns and digital marketing strategies aligned with marketing objectives by studying market insights and competition data and identifying future trends.
Works closely with UI/UX teams, sales teams, and agencies to ensure readiness and execution of media plan ( paid owned earned), social and content strategy.
Measures and reports performance of overall and key digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly. Look after budget efficiency and planning, operations, and timelines for all key digital projects.