Job Description

We are seeking an experienced Digital Marketing Expert with a strong focus on social media marketing to drive lead generation. The ideal candidate will have a robust background in digital marketing, with expertise in SEO, SEM, PPC, email marketing, and a proven ability to generate high-quality leads through strategic social media campaigns. This role requires a proactive lead who can manage a team, develop innovative strategies, and deliver measurable results.

Key Responsibilities:

1. Social Media Strategy and Execution:

? Strategic Planning:

? Develop comprehensive social media marketing strategies aimed at generating leads, increasing brand awareness, and engaging with target audiences.

? Conduct market research and competitor analysis to identify opportunities and threats in the social media landscape.

? Content Creation and Management:

? Oversee the creation, curation, and distribution of engaging content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.

? Collaborate with content creators, graphic designers, and copywriters to produce high-quality and compelling content that resonates with the target audience.

? Develop and maintain a content calendar to ensure consistent and timely posting across all social media channels.

? Social Media Advertising:

? Plan, execute, and optimize social media advertising campaigns, focusing on lead generation and conversion.

? Manage budget allocation for social media advertising, ensuring efficient use of resources to maximize ROI.

? Utilize advanced targeting options to reach specific audience segments and drive qualified leads.

? Community Engagement:

? Monitor social media channels for brand mentions, customer inquiries, and feedback.

? Engage with online communities, influencers, and brand advocates to build relationships and foster brand loyalty.

? Respond to comments, messages, and reviews in a timely and professional manner.

2. Lead Generation and Conversion Optimization:

? Campaign Development:

? Design and execute lead generation campaigns across various digital channels, including social media, email marketing, and paid advertising.

? Utilize a mix of content marketing, gated content, webinars, and other tactics to capture high-quality leads.

? Implement A/B testing and other optimization techniques to improve lead conversion rates.

? Lead Nurturing:

? Develop lead nurturing workflows and automated email sequences to engage and convert leads through the sales funnel.

? Collaborate with the sales team to ensure seamless lead handoff and follow-up processes.

? Use CRM and marketing automation tools to track lead interactions and measure campaign effectiveness.

3. PPC Campaign Management:

? PPC Strategy and Execution:

? Plan, execute, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.

? Create compelling ad copy, design visual assets, and implement effective targeting strategies to drive conversions.

? Monitor PPC campaign performance, analyze data, and make data-driven decisions to maximize ROI.

? Performance Analysis:

? Use advanced analytics tools to track PPC campaign performance, identify trends, and measure success against KPIs.

? Provide regular reports and actionable insights to stakeholders, highlighting successes, challenges, and areas for improvement.

4. Email Marketing and Automation:

? Campaign Development:

? Design and implement email marketing campaigns to nurture leads, drive conversions, and retain customers.

? Segment email lists based on customer behavior, preferences, and demographics to deliver personalized content.

? Create engaging email content, including newsletters, promotional emails, and automated drip campaigns.

? Automation and Optimization:

? Use marketing automation tools to set up and manage automated email workflows.

? Analyze email campaign performance and optimize for better results, including open rates, click-through rates, and conversion rates.

? Test different email elements (e.g., subject lines, call-to-actions) to improve engagement and effectiveness.

5. Analytics and Reporting:

? Data Analysis:

? Monitor and analyze the performance of all digital marketing campaigns using tools such as Google Analytics, SEMrush, and social media analytics platforms.

? Track key metrics, such as traffic, engagement, leads, and conversions, to measure campaign success.

? Reporting:

? Provide regular reports and actionable insights to senior management and stakeholders, highlighting successes, challenges, and areas for improvement.

? Use data-driven insights to refine strategies and improve overall campaign effectiveness.

? Continuous Improvement:

? Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.

? Experiment with new digital marketing techniques and tools to stay ahead of the competition.

? Continuously evaluate and improve digital marketing processes and workflows.

6. Collaboration and Communication:

? Cross-functional Collaboration:

? Work closely with internal teams, including content, design, product development, and sales, to ensure alignment and support for digital marketing initiatives.

? Collaborate with the sales team to develop and implement strategies that support lead generation and conversion goals.

? Stakeholder Communication:

? Present digital marketing strategies, plans, and performance reports to senior management and other stakeholders.

? Communicate effectively with external partners, agencies, and vendors to enhance marketing efforts.

7. Innovation and Continuous Improvement:

? Industry Awareness:

? Stay informed about the latest trends and developments in digital marketing, social media, and lead generation.

? Attend industry conferences, webinars, and training sessions to expand knowledge and skills.

? Creative Thinking:

? Encourage a culture of creativity and innovation within the team.

? Experiment with new digital marketing techniques and tools to improve campaign performance and stay ahead of competitors.

? Process Optimization:

? Continuously evaluate and improve digital marketing processes and workflows to enhance efficiency and effectiveness.

? Implement best practices and standard operating procedures to ensure consistency and quality in all marketing activities.

Preferred Skills

Qualifications:

? Bachelor's degree in Marketing, Business, Communications, or a related field.

? Minimum 4+ years of experience in digital marketing, with a focus on social media marketing and lead generation.

? Proven experience managing successful digital marketing campaigns across various channels.

? Strong expertise in SEO, SEM, PPC, and email marketing.

? Excellent leadership and team management skills.

? Strong analytical skills and proficiency in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, etc.).

? Excellent written and verbal communication skills.

? Creative thinker with the ability to develop innovative marketing strategies.

? Strong project management skills with the ability to handle multiple projects simultaneously.

Job Type: Full-time

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person