: Marketing Planner
Core Responsibilities:
• Develop and run effective app & remarketing campaigns as per the business objectives & growth targets
• Responsible for day-to-day monitoring, reporting and delivery of media plan
• Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs
• Working with agencies, internal and external stakeholders to plan, execute and deliver plans
• Assist in developing plan metrics and responsible for delivery of the KPIs
• Analyze media delivery & creatives and suggest improvements / next steps
• Regular competitive analysis & benchmarking
• Plays important role in maintaining budget and billing process to ensure accuracy
Required Skills/ Experience:
• Minimum 3-7 years' experience across levels in Digital Marketing
• University or College degree/diploma in Media, Marketing, Business, or related field
• Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc
• Proficient with Microsoft excel
• High on energy and problem-solving attitude
• Budgets handled >5Cr per month independently or through an agency
• App marketing / App install campaign exposure is preferable
• Thrives in fast paced environment
Job Type: Full-time
Pay: ?30,000.00 - ?50,000.00 per month
Schedule:
• Day shift
Experience:
• Digital marketing: 3 years (Required)
• Beauty Industry: 1 year (Preferred)
Work Location: In person
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