Job Description

Responsibilities:Develop and implement a data-driven digital marketing strategy across various channels, including SEO, SEM, Organic Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, and Facebook paid campaigns.
Conduct in-depth keyword research and competitor analysis to optimize website content and paid advertising campaigns for search engines.
Manage and oversee all aspects of Search Engine Optimization (SEO), including on-page and off-page optimization strategies.
Manage Search Engine Marketing (SEM) campaigns, including Google Ads and other PPC platforms, to drive targeted traffic and conversions.
Develop and execute organic social media marketing campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to build brand awareness, engage with target audiences, and generate leads.
Create and manage high-quality content calendars for all digital marketing channels.
Manage and optimize Facebook paid advertising campaigns to achieve specific marketing objectives.
Analyze website traffic, campaign performance, and marketing data using analytics tools (e.g., Google Analytics) to identify trends, measure ROI, and optimize campaigns for better results.
Generate comprehensive reports to track progress towards marketing goals and present findings to stakeholders.
Stay up-to-date on the latest digital marketing trends and technologies and implement them into our campaigns.
Collaborate with internal teams (e.g., sales, design, content) to ensure consistent messaging and brand voice across all marketing channels.
Manage and potentially train a team of digital marketing specialists or outsource resources.Qualifications:Minimum 7 years of experience in digital marketing management.
Proven experience with developing and executing successful digital marketing campaigns across various channels (SEO, SEM, SMM, PPC, Facebook Ads).
Strong understanding of SEO best practices and ability to implement them.
Experience with PPC advertising platforms (e.g., Google Ads) and Facebook Ads.
Excellent analytical skills and the ability to interpret and use marketing data to optimize campaigns.
Experience with social media marketing platforms and content creation.
Strong communication, collaboration, and project management skills.
Ability to work independently and manage multiple tasks simultaneously.
A passion for digital marketing and staying up-to-date on the latest trends and technologies.Benefits:Competitive salary and benefits package
Opportunity to work in a fast-paced and dynamic environment
Be a part of a growing and innovative company
Make a real impact on the company\'s success

Elsner Technologies