Job Description

Job Title: Digital Marketing Executive with WordPress Development Knowledge

Job Overview

We are looking for an experienced Digital Marketing Executive with a solid understanding of WordPress website development to join our team. The ideal candidate will lead our digital marketing campaigns, manage social media channels, and maintain our WordPress website. This role is perfect for someone who has a passion for digital marketing and possesses the technical know-how to manage and optimize our website for maximum engagement and conversion.

Key Responsibilities

• Digital Marketing Strategy : Develop, implement, and manage effective digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising.
• Social Media Management : Create and manage content for various social media platforms to build brand awareness, engagement, and drive traffic.
• Content Marketing : Develop and oversee blog posts, landing pages, and other content to support marketing campaigns and boost SEO performance.
• SEO & SEM : Conduct keyword research, optimize website content for search engines, and run PPC campaigns to drive targeted traffic.
• Email Marketing : Create and execute email marketing campaigns, including newsletter design, content creation, segmentation, and analytics.
• Analytics & Reporting : Monitor, analyze, and report on key performance indicators (KPIs) to measure the success of campaigns, website performance, and social media efforts.
• WordPress Website Maintenance : Regularly update and maintain the company's WordPress website, including content updates, plugin management, and minor troubleshooting.
• Conversion Optimization : Implement and test strategies for website optimization, including A/B testing, to improve conversion rates.
• Collaboration : Work closely with content creators, designers, and other team members to align marketing activities with business objectives.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing with knowledge of WordPress website management.
• Proficiency in WordPress , including familiarity with plugins, theme customization, and basic HTML/CSS skills.
• Strong understanding of SEO best practices, tools (like Google Analytics, SEMrush, or Ahrefs), and how SEO integrates with content marketing.
• Experience with social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and tools like Hootsuite or Buffer.
• Knowledge of Google Ads and other PPC advertising platforms.
• Analytical Skills : Ability to analyze data, identify trends, and make data-driven decisions.
• Creative mindset with excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Certification in Google Analytics or Google Ads is a plus.

Why Join Us?

• Opportunity to grow within a dynamic and collaborative environment.
• Work on diverse projects that allow you to leverage and expand both your marketing and technical skills.
• Competitive salary with performance-based incentives.
• Flexible work environment and continuous learning opportunities.

Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?25,000.00 per month

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Bodakdev, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience in managing WordPress Websites?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Application Deadline: 16/11/2024
Expected Start Date: 19/11/2024