Job Description

As a Digital Marketing Executive , you will play a crucial role in leading integrated digital marketing campaigns from ideation to execution. You should have a strong understanding of current marketing tools and strategies and be able to work collaboratively with cross-functional teams to ensure campaigns are launched on time and on budget.

Responsibilities:

• Develop and execute digital marketing strategies, including SEO/SEM, email, social media, and display advertising campaigns.
• Build and maintain a strong social media presence across multiple channels.
• Analyze and report on the performance of all digital marketing campaigns, making data-driven decisions to optimize spend and performance.
• Continuously identify trends and insights, and develop new strategies for growth.
• Conduct A/B and multivariate experiments to drive conversions and optimize user funnels.
• Work with cross-functional teams to create and optimize landing pages to improve user experience.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Collaborate with agencies and vendors to ensure campaigns are executed successfully.

Requirements:

• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Types: Full-time, Permanent

Pay: ?11,000.00 - ?37,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay
• Performance bonus

Experience:

• Digital marketing: 1 year (Required)
• Content creation: 1 year (Required)
• advertising campaigns: 1 year (Required)
• SEO: 1 year (Required)
• Marketing: 1 year (Required)