Digital Marketing Executive/manager
Year Pitampura, Delhi, Delhi, India
Job Description
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Digital Marketing Executive/Manager Experience: 2-5 Roles And Responsibilities
- To effectively market a website digitally, We need a comprehensive strategy that includes several key components. Here\'s a detailed approach:
- Optimize your website content with relevant keywords.
- Ensure your website is mobile-friendly.
- Improve page loading speed.
- Use meta tags (title, description) effectively.
- Build high-quality backlinks.
- Engage in guest blogging.
- Use social bookmarking sites.
- Participate in relevant online communities and forums.
- Ensure proper indexing of your site.
- Use structured data markup.
- Fix any crawl errors reported in Google Search Console.
- Blogging: Create valuable, informative blog posts that target your audience\xe2\x80\x99s interests.
- Infographics: Use visual content to explain complex information.
- Videos: Produce engaging video content like tutorials, product demos, or testimonials.
- Ebooks/Whitepapers: Offer in-depth resources in exchange for contact information.
- Platforms: Identify which platforms your audience uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest).
- Content: Share a mix of content types (posts, stories, reels, videos).
- Engagement: Actively respond to comments, messages, and engage with your audience.
- Advertising: Utilize paid social media ads to target specific demographics.
- Newsletters: Send regular updates about your products, services, and content.
- Segmentation: Divide your email list into segments based on behavior and preferences.
- Automation: Use automated email sequences for onboarding, cart abandonment, and follow-ups.
- Personalization: Personalize emails to increase engagement rates.
- Google Ads: Target specific keywords with search ads.
- Social Media Ads: Use Facebook Ads, Instagram Ads, LinkedIn Ads, etc., to reach your audience.
- Retargeting: Use retargeting ads to reach users who have previously visited your site.
- Google Analytics: Track website traffic, user behaviour, and conversion rates.
- Social Media Analytics: Monitor engagement, reach, and impressions on social platforms.
- SEO Tools: Use tools like SEMrush, Ahrefs, and Moz to track keyword rankings and backlink profiles.
- Identify Influencers: Find influencers in your niche with a significant following.
- Collaboration: Work with influencers to promote your products or services.
- Sponsored Content: Pay influencers to create content featuring your brand.
- Program Setup: Create an affiliate program to incentivize others to promote your products.
- Management: Use affiliate management software to track sales and payouts.
- Recruitment: Reach out to potential affiliates and provide them with marketing materials.
- Google My Business: Set up and optimize your Google My Business profile.
- Local Listings: Ensure your business is listed in local directories.
- Reviews: Encourage satisfied customers to leave positive reviews.
- A/B Testing: Test different versions of your webpages to see which performs better.
- Heatmaps: Use heatmap tools to understand user behavior on your site.
- Feedback: Gather feedback from users to identify pain points and areas for improvement.
- Paid sick time
- Provident Fund
- Day shift
- Yearly bonus
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- Your current take home salary?
- Salary Expectations?
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Job Detail
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Job IdJD3308388
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPitampura, Delhi, Delhi, India
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EducationNot mentioned
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ExperienceYear