Job Description

Job Location: Acropolis Mall, 14th Floor, Kolkata
This is a full time job

Key Responsibilities

• AI-Driven Campaign Management:
• Utilize AI-powered tools for campaign automation, performance optimization, and personalization.
• Identify trends and insights using AI analytics to improve marketing strategies and ROI.
• Content Creation and Optimization:
• Work with AI tools for content creation, editing, and optimization (e.g., ChatGPT, Jasper, Writesonic).
• Develop engaging and relevant content for websites, blogs, social media, and email campaigns.
• Social Media Management:
• Manage social media accounts using AI-based scheduling and analytics tools to enhance engagement.
• Monitor trends and adapt strategies to improve content relevance and visibility.
• SEO and Website Optimization:
• Leverage AI tools for keyword research, SEO audits, and competitive analysis.
• Collaborate with web developers to ensure the website is optimized for search engines and user experience.
• Analytics and Reporting:
• Use AI analytics platforms to track and interpret campaign performance metrics.
• Provide actionable insights and recommendations based on predictive analytics and trends.
• Email Marketing:
• Design personalized email marketing campaigns using AI tools for segmentation and automation.
• Monitor open rates, click-through rates, and conversion metrics, and refine strategies.
• Market Research and Trend Analysis:
• Stay updated on emerging AI trends in digital marketing and integrate relevant tools.
• Conduct competitor analysis using AI-powered research tools to uncover new opportunities.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in digital marketing, with hands-on experience in AI tools and platforms.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, SEO tools, email marketing software).
• Working knowledge of AI-driven tools (e.g., ChatGPT, Jasper, Hootsuite Insights, HubSpot AI, Canva Magic).
• Strong understanding of analytics platforms (Google Analytics, AI-based predictive tools).
• Excellent written and verbal communication skills.
• Ability to analyze data, identify patterns, and make data-driven decisions.
• Creative mindset with a keen interest in technology and innovation.

Preferred Skills:

• Experience with AI-based design tools like Canva Magic, Adobe Firefly, or similar.
• Basic understanding of HTML, CSS, or WordPress.
• Certifications in digital marketing or AI-related courses (Google Ads, HubSpot, AI in Marketing) are a plus.

Job Type: Full-time

Pay: From ?15,000.00 per month

Schedule:

• Fixed shift

Experience:

• total work: 1 year (Required)

Work Location: In person