Job Description

About the Company:

Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence to students and working professionals via classroom training conducted by industry experts. Please visit www.bostoninstituteofanalytics.org to know more.

:

• Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns.
• Plan and monitor the ongoing brand presence on social media.
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness.
• Prepare promotional emails and organize their distribution through various channels.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Run ads and campaigns on digital platforms like Facebook, Instagram and Google.
• Establish and maintain active social media accounts and increase regular traffic and engagement, including special event marketing such as seminars, workshops, meetups, etc.
• Working on comment moderation, consumer interaction, and diffusing any online issues (complaints, issues, etc.)
• Perform data driven lead generation via social media campaigns.
• Creating weekly reports of client and competitor social activities.
• Researching relevant industry and market developments.

Desired Candidate Profile:

• IMMEDIATE JOINING
• Expertise in Google AdWords and Facebook Ads Manager
• Bachelor's degree in any stream.
• Excellent English communication and presentation skills, both verbal and written
• Excellent interpersonal and customer-facing skills
• Expertise in Microsoft Office

Compensation: ? 2,20,000- ? 2,40,000

Job Types: Full-time, Permanent

Pay: ?220,000.00 - ?240,000.00 per year

Schedule:

• Day shift
• Morning shift

Ability to commute/relocate:

• Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)

Work Location: In person