Job Description

Your role

Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.

Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.

Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.

Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.

Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your tasks

Create and curate social media campaigns, including content creation, publishing, and community management.

Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

Develop and execute email marketing campaigns with A/B testing.

Analyse analytics and engagement metrics to measure campaign performance.

Prepare and present monthly/quarterly reports to stakeholders.

Your profile

A bachelor's degree in marketing, communication, or related fields.

3+ years of experience in digital marketing or content marketing.

Experience with web analytics tools like Google Analytics and Search Console.

Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.

Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications

Experience with graphic design and content production.

Knowledge of website CMS and marketing automation tools.

Proficiency in developing and overseeing email marketing initiatives.

Familiarity with UI/UX design principles and website design best practices.

Well conversant in Photoshop (adobe photoshop, CS6, premier pro, AI).

Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Work Location: In person