Job Description

Position: Digital Marketing Executive

Location: Kolkata, India (Work from Office)

Working Hours: 10 hours/day (9:30 AM to 7:30 PM)

Key Responsibilities:

1. Online Marketing & Strategy:

• Develop and execute strategies for digital growth through targeted marketing campaigns.
• Implement performance-based ads across platforms like Facebook, Instagram, Google Ads, etc.

2. Social Media Management:

• Manage daily posts and engagement across Instagram, Facebook, LinkedIn, Pinterest, YouTube and all other platforms.
• Utilize trending and latest social media tools to boost content visibility and engagement.

3. AI Content Creation:

• Create engaging and impactful content (graphics, captions, and videos) using advanced AI tools like ChatGPT, Canva, MidJourney, or any other online tools.

4. Analytics & Optimization:

• Track campaign performance and provide weekly/monthly analytics reports.
• Optimize ad spending and digital campaigns for better ROI.

5. SEO & Website Management:

• Collaborate on content creation to improve SEO rankings.
• Manage website updates and landing pages.

Candidate Profile:

• Graduate or post-graduate in Marketing, Digital Media, or a relevant field.
• Certifications in Digital Marketing and AI tools will be an added advantage.
• Proficiency in social media management tools, SEO, Google Analytics, and digital campaign creation.
• Strong knowledge of AI tools for content creation, video editing, and ad design.
• Excellent communication and organizational skills.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)
• Social media marketing: 3 years (Required)
• Google AdWords: 3 years (Required)

Work Location: In person