Job Description

Introduction :
We are seeking a passionate and versatile Digital Marketing Executive with expertise in content creation, SEO, graphic design (using Canva), and video editing. This role is ideal for a candidate who has experience in the education sector, and who thrives in creating engaging digital content that resonates with a learning audience. As part of our team, you will help drive digital marketing campaigns, create SEO-friendly content, design visuals, and produce videos to enhance our brand's visibility in the education space.

Key Responsibilities :

• Digital Marketing :
• Develop and execute digital marketing strategies to promote educational programs, courses, and services.
• Manage SEO optimization for the website and content, enhancing search rankings and visibility in the education sector.
• Oversee paid media campaigns (Google Ads, Facebook Ads) aimed at increasing student enrollments and engagement.
• Analyze digital marketing performance and provide recommendations for improvement.
• Content Creation & SEO :
• Write, edit, and optimize content for educational blogs, websites, landing pages, and email campaigns.
• Create SEO-optimized content that speaks to prospective students, parents, and educators.
• Conduct in-depth research to identify trending topics, keywords, and audience interests within the education industry.
• Graphic Design :
• Design compelling graphics for educational marketing materials, social media posts, brochures, and advertisements using Canva.
• Develop digital assets to support recruitment, course promotions, and other educational initiatives.
• Ensure all design work adheres to the educational institution's brand guidelines and maintains a professional appearance.
• Video Editing :
• Produce and edit educational video content, such as course teasers, testimonials, webinars, and promotional content.
• Optimize video content for various social media platforms, YouTube, and educational websites.
• Collaborate with subject matter experts to ensure video content is relevant and educational.
• Social Media Management :
• Manage and schedule social media posts to promote educational offerings, events, and news updates.
• Engage with students, faculty, and prospective learners across platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Track the performance of social media campaigns and provide insights on engagement.
• Analytics & Reporting :
• Use Google Analytics, social media insights, and email marketing metrics to assess the effectiveness of campaigns.
• Prepare detailed reports on campaign performance, digital content success, and ROI in the context of the education sector.

Qualifications :

• Bachelor's degree in Marketing, Communications, Education, or a related field (or equivalent experience).
• Proven experience in digital marketing, content creation, SEO, graphic design (Canva), and video editing.
• Strong understanding of SEO practices and content optimization for the education sector.
• Excellent writing, editing, and communication skills tailored to educational audiences.
• Proficiency in graphic design tools like Canva and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar tools).
• Experience with social media platforms and digital marketing tools.
• Ability to juggle multiple projects and meet deadlines in a fast-paced environment.

Desired Skills :

• Education Sector Experience : Experience working in the education industry or with educational institutions is a significant advantage. Familiarity with the unique marketing needs and challenges of promoting educational content.
• Experience with Google Ads, Facebook Ads Manager, and other paid advertising platforms.
• Knowledge of website analytics tools such as Google Analytics.
• A creative mindset with attention to detail and a deep understanding of brand messaging in an educational context.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?35,000.00 per month

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person