Job Description

Key Responsibilities:

• Digital Strategy Development:
• Develop and implement the overall digital marketing strategy.
• Identify target audiences and devise digital campaigns that engage, inform, and convert.
• Content Management:
• Oversee the creation and management of digital content (e.g., website copy, blogs, press releases).
• Ensure content is optimized for search engines (SEO) and user experience.
• Social Media Marketing:
• Manage and maintain the company's social media profiles and presence (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Develop engaging content for social media platforms and foster community engagement.
• Email Marketing:
• Design and execute email marketing campaigns.
• Segment lists based on behaviors like past email engagement and website interactions.
• PPC and Display Advertising:
• Plan and execute digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Website Management:
• Maintain and update the company's website.
• Optimize website content and user experience (UX).
• Analytics and Reporting:
• Utilize analytics tools (e.g., Google Analytics, social media insights) to monitor and analyze SEO/SEM, email, social media, and display advertising campaigns.
• Prepare and present reports on campaign performance and insights to stakeholders.
• Collaboration:
• Work closely with sales and product teams to align marketing strategies and activities.
• Collaborate with external agencies and vendors to execute marketing initiatives.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?20,000.00 per month

Schedule:

• Day shift
• Fixed shift

Application Question(s):

• Are you able to handle Social media marketing and Google Analytics?

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Expected Start Date: 25/07/2024