Job Description

Job Title: Digital Marketing Specialist & Content Creator

Vacancy & Location: 1 [Hyderabad]

Experience: 3 + Years

Key Responsibilities:

• Strategy Development : Develop and implement digital marketing strategies aligned with overall business goals. Analyse market trends and competitors to refine strategies.
• Content Creation : Create engaging content for various digital platforms including blogs, social media, and email newsletters. Collaborate with designers, writers, and other team members to produce high-quality content.
• Search Engine Optimization (SEO) : Optimize website content and structure for search engines to improve organic search rankings. Conduct keyword research and implement on-page and off-page SEO techniques.
• Social Media Management : Manage social media accounts and develop content calendars. Monitor social media trends and engage with the audience to build brand presence.
• Pay-Per-Click (PPC) Advertising : Create and manage PPC campaigns on platforms like Google Ads and social media. Analyse campaign performance and adjust strategies to improve ROI.
• Email Marketing : Design and execute email marketing campaigns. Segment email lists and analyse open and click-through rates to optimize campaigns.
• Analytics and Reporting : Monitor and analyse key performance indicators (KPIs) and digital metrics. Generate reports to measure the effectiveness of campaigns and strategies.
• Website Management : Oversee website updates and enhancements. Ensure website content is up-to-date and optimized for user experience and SEO.
• Customer Relationship Management (CRM) : Utilize CRM tools to manage and analyse customer interactions and data. Develop strategies to improve customer engagement and retention.
• Budget Management : Allocate and manage budgets for various digital marketing activities. Ensure effective use of resources to maximize returns on investment.

Required Skills:

• Digital Marketing Tools : Proficiency with tools like Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, and social media management platforms.
• SEO/SEM : Strong understanding of SEO techniques and search engine marketing strategies.
• Content Creation : Excellent writing, editing, and content creation skills.
• Communication : Excellent verbal and written communication skills.

•

Qualifications:

• Bachelor's Degree : A degree in Marketing, Business Administration, Communications, or a related field is often required.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay

Experience:

• total work: 3 years (Required)

Work Location: In person