Job Description

Job Overview: The Digital Marketing Executive will be responsible for designing engaging social media content, creating compelling brochures and white papers, and assisting with various digital marketing campaigns. This role requires a blend of creativity, technical skills, and a foundational understanding of digital marketing principles.

Key Responsibilities:

• Design and Content Creation:
• Design visually appealing social media posters, brochures, and white papers.
• Collaborate with the marketing team to develop content that aligns with brand guidelines and marketing objectives.
• Utilize graphic design tools and software to create high-quality marketing materials.
• Digital Marketing Support:
• Assist in the planning and execution of digital marketing campaigns, including email marketing, social media marketing, and online advertising.
• Conduct basic market research to identify trends and opportunities.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Social Media Management:
• Manage and update social media accounts, ensuring content is timely, relevant, and engaging.
• Engage with followers and respond to comments and messages in a professional manner.
• Track social media metrics and provide insights to improve engagement and reach.
• Collaboration and Coordination:
• Work closely with the marketing team to ensure consistent messaging across all marketing channels.
• Coordinate with external vendors and agencies as needed for specialized marketing projects.
• Assist in organizing and promoting webinars, partner events, and other marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 1-2 years of experience in digital marketing, with a focus on content creation and design.
• Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva).
• Basic understanding of digital marketing principles and tools.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Creative mindset with a passion for designing and creating engaging marketing content.
• Experience with social media platforms and management tools.

Preferred Skills:

• Knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics).
• Experience with graphic design software (e.g., Adobe Creative Suite, Canva).

Experience with video editing software is a plus.

Job Type: Full-time

Pay: ?25,000.00 - ?45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 2 years (Preferred)
• Marketing: 2 years (Preferred)

Work Location: In person