Job Description

Roles & Responsibilities:

Experience working with Google, Meta, and Facebook ads.

Marketing & Communications.

Well-versed in performance marketing, conversion, and online customer acquisition

Strong Analytical ability to drive Digital intelligence and data-driven thinking. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Knowledge of Marketing automation tools like Adobe Marketing Cloud, Salesforce, etc.

Excellent knowledge of social media and website metrics. Should be able to drive content marketing both organically and paid.

Strong experience with website analytics tools

Demonstrable experience with web personalization tools and campaigns

Collaborate with agencies and other vendor partners

Plan, execute, and measure web-focused A/B and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience.

Well-versed with creating customer experience journeys and value maps

Prior experience in creating website traffic plans and goal-driven traffic campaigns

Experience in B2B digital marketing and advertising

Create campaigns in tandem with the overall communications module that is governed by the global brand guidelines.

Requirements:

Experience: 1 to 3 years

Education: Any Post graduation (Preferred Full-time MBA, PGDM/PGDBM)

Certifications in Google AdWords & Analytics

Industry domain knowledge in schools / Education.

Experience with Email marketing

Excellent written and verbal communication skills.

Proven work experience with Schools

Job Type: Full-time

Pay: ?600,000.00 - ?900,000.00 per month

Work Location: In person