Job Description

WHATSAPPNO: 9566280711

EMAILID: talentacquisition@sbshr.com

Key Responsibilities :

• Digital Campaign Management :
• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, paid search (PPC), SEO, content marketing, and display advertising.
• Create promotional campaigns to generate leads and boost sales for both new and used vehicles.
• Implement strategies to increase brand visibility and engagement for the dealership or automotive brand.
• SEO & Content Strategy :
• Optimize the company website and blog for search engines to drive organic traffic.
• Create and manage a content calendar with engaging, informative content related to the automobile industry (e.g., vehicle features, reviews, maintenance tips).
• Write and optimize product descriptions, landing pages, and blog posts for SEO.
• Social Media Marketing :
• Manage and grow social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to engage with customers and create brand awareness.
• Develop creative social media content, including images, videos, and posts that resonate with automotive enthusiasts and potential buyers.
• Analyze social media performance and adjust strategies to improve engagement and reach.
• Paid Advertising (PPC/SEM) :
• Manage paid search campaigns (Google Ads, Bing Ads) and other paid digital platforms to drive high-quality traffic to the website.
• Optimize ad performance by analyzing key metrics such as cost-per-click (CPC), conversion rates, and return on ad spend (ROAS).
• Conduct market research to identify trends, competitor activity, and opportunities for paid advertising campaigns.
• Email Marketing :
• Develop and execute email marketing campaigns, including newsletters, promotions, and product announcements.
• Segment customer lists based on buying behavior and preferences to create targeted, personalized emails.
• Track open rates, click-through rates, and conversions, and adjust strategies to optimize performance.
• Analytics and Reporting :
• Monitor key digital marketing metrics (website traffic, conversion rates, lead generation, ROI) using tools like Google Analytics, social media insights, and other analytics platforms.
• Provide regular performance reports to senior management and recommend strategies for improvement.
• Utilize data-driven insights to continuously improve marketing efforts.
• Brand and Customer Engagement :
• Build and maintain strong relationships with customers through consistent digital communication.
• Engage with automotive enthusiasts, influencers, and online communities to expand brand reach and awareness.
• Respond to customer inquiries on digital platforms in a timely and professional manner.
• Collaboration :
• Work closely with the sales, design, and product teams to align marketing strategies with overall business goals.
• Collaborate with external partners, such as automotive influencers, media outlets, and advertising agencies, to promote the brand and increase exposure.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, HubSpot, Mailchimp, etc.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person