Overview of key roles and responsibilities of digital marketing:1. Strategy Development:Digital Strategy: Developing comprehensive digital marketing strategies aligned with overall business goals.Campaign Planning: Planning and executing digital marketing campaigns, including defining target audiences, messaging, and channels.2. Content Marketing:Content Creation: Creating engaging and relevant content for various digital platforms such as websites, blogs, social media, and email.Content Distribution:Ensuring content reaches the right audience through effective distribution strategies and channels.3. Search Engine Optimization (SEO):Keyword Strategy:Conducting keyword research and developing strategies to optimize website content for search engines.On-Page and Off-Page SEO: Implementing SEO best practices both on the website (on-page SEO) and externally (off-page SEO) to improve search engine rankings.4. Social Media Marketing:Social Media Strategy: Developing strategies to build and engage a social media community across platforms like Facebook, Twitter, LinkedIn, Instagram, etc.Content Creation and Management:Creating social media content, scheduling posts, and managing social media accounts.5. Email Marketing:Campaign Development: Designing and executing email marketing campaigns to nurture leads and engage with existing customers.Automation:Implementing email marketing automation to streamline campaigns and improve efficiency.6. Paid Advertising (PPC):Ad Campaign Management: Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.Budget Management: Monitoring and optimizing ad spend to achieve maximum ROI.7. Analytics and Data Analysis:Performance Tracking:Monitoring and analyzing digital marketing campaign performance using tools like Google Analytics.Reporting:Providing regular reports and insights to stakeholders on key metrics and campaign effectiveness.8. Conversion Rate Optimization (CRO):Website Analysis: Analyzing user behavior on websites to identify opportunities for improvement and optimization.Testing:Conducting A/B tests and experiments to optimize conversion rates and improve user experience.9. Digital Marketing Tools and Technologies:Tool Utilization: Using various digital marketing tools and platforms effectively to automate tasks, analyze data, and enhance productivity.Keeping Up with Trends: Staying updated with the latest digital marketing trends, tools, and technologies.Job Type: Full-timePay: \xe2\x82\xb911,000.00 - \xe2\x82\xb914,000.00 per monthBenefits:
Cell phone reimbursement
Commuter assistance
Health insurance
Internet reimbursement
Provident Fund
Schedule:
Day shift
Supplemental pay types:
Commission pay
Performance bonus
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 1 year (Preferred)
total work: 1 year (Preferred)
Work Location: In person
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