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• Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Types: Full-time, Permanent
Schedule:
• Morning shift
Ability to commute/relocate:
• Shimla - 171009, Himachal Pradesh: Reliably commute or planning to relocate before starting work (Required)
Education:
• Diploma (Preferred)
Experience:
• Digital marketing: 2 years (Preferred)
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