Job Description

Company Description LEMKEN is a family-owned German company that has been delivering innovative solutions for the challenges confronting agriculture for 243 years. With employees in Germany and 26 international subsidiaries, LEMKEN provides versatile and practice-oriented agricultural technology that offers individual solutions for every farm size, soil type, market, and demand. LEMKEN India Agro Equipment Pvt Ltd, a 100% subsidiary of LEMKEN GmbH, manufactures German technology-oriented machinery in Nagpur, Maharashtra, for Indian agriculture farming and for export to other countries. Role Description This is an on-site contract role for a Digital Marketing Executive at LEMKEN India Agro Equipment Pvt Ltd located in Pune. The Digital Marketing Executive will be responsible for day-to-day tasks such as marketing, communication, social media marketing, web content writing, web analytics, and driving sales through social media channels. Overseeing the implementation of marketing campaigns across various channels. Analyzing market trends and competitors. Managing and leading a team of marketing professionals. Planning and executing digital marketing campaigns across various platforms (social media, email, search engines, etc.). Managing and optimizing online advertising campaigns (PPC, display ads, etc.). Utilizing analytics tools to track campaign performance and make data-driven decisions. Managing the company\'s website and optimizing it for SEO. Creating and curating content for digital channels. Content Marketing : Developing a content strategy aligned with marketing goals. Creating and managing a content calendar. Producing various types of content such as blog posts, articles, videos, infographics, etc. Distributing content through appropriate channels to reach the target audience. Analyzing content performance and optimizing strategies based on data insights. Social Media : Creating and executing social media strategies to increase brand awareness and engagement. Managing social media accounts and creating content for platforms like Facebook, Twitter, LinkedIn, Instagram, etc. Monitoring social media trends and conversations relevant to the brand. Engaging with the audience and responding to comments and messages. Analyzing social media metrics and adjusting strategies accordingly. Qualifications Marketing and Communication skills Social Media Marketing and Web Content Writing skills Web Analytics skills Experience in developing and executing digital marketing campaigns Knowledge of the latest trends and best practices in digital marketing Excellent written and verbal communication skills Ability to work collaboratively in a team environment Bachelor\'s degree in Marketing, Communications, Business, or related field You can send your CV at [HIDDEN TEXT]

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