Job Description

Experience - 2 to 3 Years
Job Type- Full-time
Mode- Work From Office
Location- Mohali, Punjab
Salary- No bar for deserving candidates

Job Overview:

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing digital marketing strategies across multiple channels. This role involves optimizing website content and managing SEO efforts to enhance search rankings, developing engaging content for various platforms, and overseeing social media management and PPC Ad campaigns.

Key Responsibilities:

• Create and execute digital marketing strategies across channels
• Conduct in-depth technical SEO audits and implement strategies to enhance website performance and search engine visibility
• Develop content for websites, blogs, and social media.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Analyze performance metrics, adjust strategies to improve ROI, and manage budgets effectively.
• Develop and implement social media strategies to drive engagement and growth across various.
• Coordinate with cross-functional teams and manage project timelines and resources. Create and manage content marketing initiatives that align with branding goals.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.

Requirements:

• Bachelor's degree in any field or preferably marketing.
• Proven experience in Technical SEO and running Paid Campaigns - Google, Meta, LinkedIn.
• Strong Expertise in Organic Social Media Marketing.
• Ability to manage multiple projects at one time.
• Well versed in SEO Tools, Google Analytics, Google Tag Manager, Google Merchant Centre, Google Search Console and other analytics tools.
• Outstanding written and verbal communication English skills.
• Experience in Content Marketing and Branding
• Well versed with In Market Research and Analysis.
• Knowledge of Email and Influencer Marketing Skills, ORM, Affiliate Marketing would be an advantage.

Why you'll enjoy working at Fresco:

• We collaborate on interesting international projects, trying to make a real difference.
• Five days working and flexible work timings.
• Fair pay, a transparent career and promotion plan.
• Strong budget for learning courses & conferences.
• Focus on internal learning in the form of mentorships, workshops, and talks.
• We operate with squads, tribes, and chapters instead of a traditional top-down hierarchy.
• Our office offers a relaxed and enjoyable atmosphere with amenities like games, a pool table, foosball, and a book corner.

Job Type: Full-time

Pay: Up to ?420,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Technical SEO: 1 year (Preferred)
• PPC: 1 year (Preferred)
• Social media strategy: 1 year (Preferred)

Work Location: In person