Job Description

Digital Marketing Executive

Location: Patia, Bhubaneswar

Company: Exim Logistics Pvt Ltd

Job Type: Full-Time

Salary- 12-15k

Job Summary:

As a Digital Marketing Executive, you will be responsible for planning, implementing, and managing our digital marketing strategies across various channels. You will play a key role in increasing brand awareness, driving traffic to our websites, and generating leads. The ideal candidate should have a strong understanding of digital marketing, product packaging, market analysis, HTML, WordPress, and social media marketing.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels including social media, email, search engines, and display advertising.
• Conduct market analysis to identify trends, customer needs, and competitive landscape.
• Create and optimize content for the website and social media platforms.
• Manage and maintain the company's WordPress websites, ensuring they are up-to-date, user-friendly, and optimized for search engines.
• Design and execute product packaging strategies to enhance brand visibility and appeal.
• Monitor and analyze the performance of digital marketing campaigns, providing regular reports and insights to improve effectiveness.
• Collaborate with the design team to create engaging visuals and multimedia content.
• Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on product packaging and market analysis.
• Proficient in HTML and WordPress.
• Strong understanding of social media marketing strategies and tools.
• Excellent analytical and project management skills.
• Creative thinker with a passion for digital marketing and innovation.

Preferred Skills:

• Experience with SEO and SEM.
• Familiarity with email marketing platforms.
• Knowledge of graphic design tools such as Adobe Creative Suite.

Job Types: Full-time, Permanent

Pay: ?12,000.00 - ?20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• total work: 4 years (Preferred)

Work Location: In person