Digital Marketing Executive
Year Mumbai, Maharashtra, India
Job Description
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Job Summary: The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. This role requires a blend of creativity and analytical skills to drive online traffic, enhance brand awareness, and generate leads. The ideal candidate will have a strong understanding of current digital marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution. Experience: 2-4 years Location: Khar west Key Responsibilities:
- Campaign Strategy and Planning:
- Develop and implement digital marketing strategies to achieve business goals.
- Plan and execute digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate.
- Search Engine Optimization (SEO):
- Perform ongoing keyword research and discovery, expansion, and optimization.
- Optimize website content, landing pages, and paid search copy.
- Execute on-page and off-page SEO activities to improve organic search rankings.
- Search Engine Marketing (SEM):
- Manage and optimize PPC campaigns on Google Ads and other search engines.
- Conduct keyword research and analysis to identify new opportunities.
- Monitor and analyze campaign performance, making data-driven decisions for improvements.
- Social Media Marketing:
- Develop, implement, and manage social media strategies across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
- Create and publish engaging content, including text, images, and videos.
- Monitor social media channels for trends and engagement opportunities.
- Content Marketing:
- Develop content marketing strategies to drive engagement and traffic.
- Create high-quality, relevant content for blogs, websites, email campaigns, and social media.
- Collaborate with designers, copywriters, and other team members to produce content.
- Email Marketing:
- Design and implement email marketing campaigns to nurture leads and engage customers.
- Manage email lists, segment audiences, and personalize email content.
- Track and analyze email campaign performance and suggest improvements.
- Analytics and Reporting:
- Use web analytics tools (e.g., Google Analytics) to monitor and evaluate the effectiveness of campaigns.
- Provide regular reports on key metrics and campaign performance.
- Analyze data to gain insights and make recommendations for optimization.
- Marketing Automation:
- Implement and manage marketing automation tools to streamline and enhance campaign effectiveness.
- Create automated workflows for lead nurturing, customer engagement, and retention.
- Collaboration and Communication:
- Work closely with other marketing team members and departments to align digital marketing efforts with overall business strategies.
- Communicate campaign strategies, progress, and results to stakeholders.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
- Education: Bachelor\xe2\x80\x99s degree in Marketing, Business, Communications, or a related field.
- Experience: Minimum of 2-4 years of experience in digital marketing or a related role.
- Skills:
- Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, SEO tools).
- Proficiency in content management systems (CMS) and email marketing software.
- Excellent analytical and project management skills.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Day shift
- Have you created websites?
- Digital marketing: 2 years (Preferred)
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Job Detail
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Job IdJD3314652
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear