Digital Marketing Executive
Year Mumbai, Maharashtra, India
Job Description
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- Develop and implement social media strategies to enhance brand awareness and engagement across platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Build and maintain a strong online brand presence through consistent messaging and visual identity across all digital channels.
- Plan and execute online advertising campaigns using platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc., optimizing performance for maximum ROI.
- Conceptualize and execute promotional campaigns and contests to drive traffic, engagement, and conversions on social media and other online channels.
- Manage search engine marketing (SEM) campaigns to increase visibility, traffic, and conversions through paid search ads on platforms like Google Ads.
- Implement lead generation strategies using various online channels and tactics to capture and nurture leads through the sales funnel.
- Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions with compelling content optimized for deliverability and engagement.
- Create and curate engaging content for digital channels including blog posts, articles, infographics, videos, etc., ensuring optimization for SEO and resonance with target audiences.
- Plan, execute, and analyze digital marketing campaigns across multiple channels including social media, email, search, and display, tracking key metrics and providing insights for performance improvement.
- Oversee end-to-end campaign management, including planning, budgeting, execution, monitoring, and reporting, coordinating with cross-functional teams to ensure alignment with overall marketing objectives.
- Bachelor\'s/ Master\'s degree in Marketing, Advertising, or related field.
- Proven experience in search engine marketing (SEM) and search advertising, with a focus on AI-driven optimization techniques.
- Strong understanding of AI concepts and applications in digital marketing, particularly in the context of search algorithms and online advertising platforms.
- Proficiency in AI-powered analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with AI-based marketing automation tools and platforms, such as Google Ads Smart Bidding, or equivalent solutions.
- Excellent analytical skills with the ability to interpret complex data sets and extract actionable insights.
- Strong communication skills with the ability to effectively communicate technical concepts and insights to non-technical stakeholders.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment, with a strong focus on results and continuous improvement.
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Job Detail
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Job IdJD3307264
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear