Job Description

Job description

• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Create and manage the publication of compelling and engaging digital content.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical abilities to evaluate and improve end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Required Qualifications:

• Bachelors degree in Marketing or relevant field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong written and verbal communication skills.

Job Types: Full-time, Permanent

Pay: ?12,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person