Job Description

Key Responsibilities:

SEO Strategy and Optimization

: Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings. Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly. Implement off-page SEO tactics such as link-building, partnerships, and guest blogging. Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.

SEM (Search Engine Marketing) and PPC Campaign Management

: Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads. Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy. Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance. Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.

Paid Social Media Advertising

: Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly. Segment audiences effectively to target specific demographics, interests, and behaviors. Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.

Analytics and Reporting

: Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.). Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization. Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.

Content and Creative Collaboration

: Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives. Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages. Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.

Stay Up-to-Date with Digital Marketing Trends

: Continuously monitor industry trends, best practices, and updates in SEO, SEM, PPC, and social media advertising. Implement new tools, tactics, and strategies to keep the institution's digital marketing efforts innovative and competitive. Attend webinars, workshops, and other learning opportunities to stay updated on the latest digital marketing techniques and strategies.

Campaign Budget Management

: Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend. Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.
Job Types: Full-time, Permanent

Pay: ?9,743.98 - ?20,152.91 per month

Benefits:

Provident Fund
Schedule:

Day shift Monday to Friday
Application Question(s):

What is your salary expectations?
Education:

Master's (Preferred)
Experience:

Digital marketing: 1 year (Preferred) SEO tools: 1 year (Preferred)
Language:

English (Preferred)
Work Location: In person