Develop and implement digital marketing strategies to drive brand awareness, website traffic, and lead generation.
Manage and optimize digital marketing campaigns across various channels, including but not limited to, search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, and display advertising.
Monitor and analyze key performance metrics to track the effectiveness of digital marketing efforts and make data-driven decisions to optimize campaign performance.
Conduct market research and stay updated on industry trends to identify new opportunities for growth and innovation.
Collaborate with cross-functional teams, including marketing, design, and sales, to align digital marketing initiatives with overall business objectives.
Stay informed about digital marketing best practices, tools, and technologies, and implement continuous improvements to enhance campaign performance and ROI.
Generate reports and presentations to communicate campaign results, insights, and recommendations to stakeholders.
Requirements:
Bachelor\'s degree in marketing, communications, or a related field.
Proven experience in digital marketing, with a strong understanding of digital marketing channels and strategies.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Strong analytical skills and the ability to interpret data and metrics to drive actionable insights and recommendations.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinking and problem-solving abilities, with a passion for staying updated on digital marketing trends and innovations.
Attention to detail and the ability to manage multiple projects and deadlines simultaneously.