Job Description

Job Title: Digital Marketing Executive (in-person, full-time) Job Location - Loudon Street, Kolkata Probation Period : 3 months Total CTC : 3-6 LPA of Digital Marketing Executive at Dhanvesttor: As a Digital Marketing Executive at Dhanvesttor, you will be an integral part of our marketing team, heading various marketing activities under the digital marketing umbrella. While doing so, you will not only have the opportunity to put your marketing skills into practice but also get a chance to emerge into a transformational leader. Moreover, another positive spillover of this role is that you will also learn about the fast-paced financial wealth-management industry in which Dhanvesttor operates. Essential Duties and Responsibilities: Conduct market research (using consumer behaviour) and analysis of current trends, competitive ventures, segmentation targeting and positioning exercises Generate ideas for Dhanvesttor\'s online marketing campaigns Launch advertisements to increase Dhanvesttor\'s brand awareness Formulate strategies to build lasting digital connection with Dhanvesttor\'s customers Monitor Dhanvesttor\'s presence on social media Create catchy and aesthetic graphics and canva presentations as per Dhanvesttor\'s brand guide Copyright (using SEO) for diverse marketing distributions (brochures, press releases, blogs, website material, etc.) Help in designing, maintaining, and supplying content for the Dhanvesttor\'s website Head the marketing team to streamline processes and improve efficiency Embrace opportunities for learning and development within the marketing field Job Requirements : Completed a master\'s degree program in marketing, management or any relevant field 2-3 years of experience in the marketing domain Effective knowhow of market research tools and techniques Advanced understanding of marketing principles, social media platforms and website functionality Proficiency in graphic design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) Strong creativity and an eye for visual design, with the ability to ideate concepts and turn into compelling graphics Basic knowledge of finance or an eagerness to learn about financial markets and investment strategies Motivation and skill to lead a team

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