Job Description

We are seeking a talented and motivated Digital Marketing Executive to join our dynamic team. The ideal candidate will be passionate about digital marketing and have a strong understanding of SEO, social media, and performance marketing.

Responsibilities:

SEO:

• Conduct keyword research and analysis
• Optimize website content for search engines
• Build and maintain high-quality backlinks
• Monitor and analyze website traffic and SEO metrics

Social Media Marketing:

• Create and implement social media strategies
• Manage social media channels (e.g., Facebook, Instagram, LinkedIn)
• Engage with the target audience and build a strong online community

Email Marketing:

• Develop and execute email marketing campaigns
• Create engaging email content and track campaign performance

Content Marketing:

• Create high-quality content, such as blog posts, articles, and infographics
• Optimize content for search engines and social media

Performance Marketing:

• Manage PPC campaigns (Google Ads, etc.)
• Track and analyze campaign performance
• Optimize campaigns for maximum ROI

Lead Generation:

• Identify and implement effective lead generation strategies
• Track and analyze lead generation metrics

Required Skills and Qualifications:

• Strong understanding of SEO, SEM, social media marketing, and performance marketing
• Experience with content management systems (CMS)
• Proficiency in using analytics tools (Google Analytics, etc.)
• Excellent written and verbal communication skills in English and Malayalam
• Strong organizational, and time-management skils
• Must be a team-player with initiative and drive.
• Experience in EdTech Industry will be a plus.

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Ability to commute/relocate:

• Trivandrum, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance Marketing: 1 year (Required)
• SEO: 1 year (Required)

Language:

• English, Malayalam (Preferred)

Work Location: In person