Job Description

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies: Create and execute online marketing plans to achieve business objectives.

2. Content Creation: Develop high-quality, engaging content (Images, Reels, Videos, blog posts, social media posts, email newsletters, etc.) to attract and retain target audiences.

3. Social Media Management: Manage and maintain the company's social media presence across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

4. Email Marketing: Design, develop, and send targeted email campaigns to customers, prospects, and subscribers.

5. Search Engine Optimization (SEO): Optimize website content, meta tags, and structure to improve search engine rankings and drive organic traffic.

6. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on Google Ads, Facebook Ads, and other platforms to drive conversions and revenue.

7. Analytics and Reporting: Track and analyze website traffic, engagement metrics, conversion rates, and other key performance indicators (KPIs) to measure campaign success.

8. Budgeting and Cost Management: Manage digital marketing budgets, track expenses, and ensure cost-effective campaign execution.

9. Collaboration and Teamwork: Work closely with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.

10. Stay Up-to-Date with Industry Trends: Continuously update knowledge and skills to stay current with the latest digital marketing trends, tools, and best practices.

Requirements:

1. Diploma / Bachelor's degree in Marketing, Communications, or a related field.

2. 2-4 years of experience in digital marketing, preferably in a similar industry.

3. Proven track record of success in developing and executing digital marketing campaigns.

4. Strong knowledge of digital marketing channels, including social media, email, SEO, PPC, and analytics.

5. Excellent content creation, writing, and communication skills.

6. Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.

7. Strong analytical and problem-solving skills, with experience in data analysis and interpretation.

8. Familiarity with digital marketing tools, such as Google Analytics, Google Ads, Facebook Ads, Hootsuite, and Mailchimp.

Skills:

1. Digital marketing strategy and planning

2. Content creation and copywriting

3. Social media marketing and management

4. Email marketing and automation

5. SEO and keyword research

6. PPC advertising and campaign management

7. Analytics and data analysis

8. Budgeting and cost management

9. Collaboration and teamwork

10. Adaptability and continuous learning

Salary Range:

- Junior (0-2 years of experience): ? 2.5 - 3.2 lakhs per annum

- Mid-level (2-5 years of experience): ? 3.3 - 5 lakhs per annum

- Senior (5-8 years of experience): ? 4.00 -8.00 lakhs per annum

Job Types: Full-time, Part-time, Permanent, Freelance

Pay: ?22,000.00 - ?38,405.00 per month

Expected hours: 42 - 49 per week

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person