Job Description

:

We are seeking a highly motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns. You will play a crucial role in enhancing our brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

•Responsibilities: •

• Plan, execute, and manage digital marketing campaigns across multiple channels including SEO, SEM, email marketing, social media, and display advertising.
• Develop compelling and engaging content for websites, blogs, social media, and other digital platforms to attract and retain target audiences.
• Optimize website content and landing pages for search engines to improve organic search rankings and manage paid search campaigns.
• Create, curate, and manage published content (images, video, written) on various social media platforms to increase brand awareness and drive engagement.
• Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
• Monitor and analyze campaign performance metrics using tools like Google Analytics, and prepare regular reports to assess effectiveness and ROI.
• Work closely with the marketing team, design team, and other departments to ensure cohesive and effective marketing strategies.
• Stay updated with the latest digital marketing trends, industry developments, and competitor activities to identify new opportunities and strategies.
• Assist in managing the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.

•Eligibility: •

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing or a similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, GTM, SEO tools).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience with content management systems (CMS) and email marketing platforms like Klaviyo, Mailchimp, etc.
• Strong project management skills and attention to detail.
• Experience with e-commerce marketing.

•Good To Have : •

• Attention to detail is must.
• Certification in Google Analytics, Google AdWords, and LinkedIn Ads
• Certification / Training in MS-office tools
• Experience in agency setup and PR & branding background
• Intermediate SEO knowledge

•Selection Process •:

• Introductory Call
• Interview Round
• Personality Assesment Test
• Final Interview Round

•Experience • : 1 - 3 Years

•Job Location • : Kolkata

•Shift • : Day Shift (Mon-Fri)

•Job Type: • Permanent/Full-time

Job Types: Full-time, Permanent

Pay: ?250,000.00 - ?300,000.00 per year

Job Types: Full-time, Fresher

Pay: ?250,000.00 - ?300,000.00 per year

Jadwal:

• Monday to Friday
• Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person