Job Description

Job Title: Digital Marketing Executive

Location: 309,Saffron Plaza, Nr. Harni Lake, Harni, Vadodara- 390022

Job Type: Full-Time

Department: Digital Marketing

Experience: 1-3 Years (Preferred)

Salary: 20,000-40,000

Job Summary:

We are looking for a highly motivated and creative

Digital Marketing Executive

to join our marketing team. The ideal candidate will have hands-on experience in managing and optimizing

Facebook Ads, Instagram Ads, and Google Ads

campaigns to drive brand awareness, lead generation, and conversions. You will be responsible for developing, executing, and monitoring paid ad strategies across digital platforms.

Key Responsibilities:

Plan, create, and manage

paid advertising campaigns

on Facebook, Instagram, and Google Ads (Search, Display, YouTube). Conduct keyword research, competitor analysis, and audience targeting to optimize campaigns. Monitor and analyze ad performance metrics (CTR, CPC, CPA, ROAS) and provide actionable insights. A/B test ad creatives, copy, and landing pages for better performance. Coordinate with the design team to create visually appealing ad creatives. Track conversion paths and set up tracking through tools like Google Analytics, Facebook Pixel, and Google Tag Manager. Stay up-to-date with the latest trends and best practices in paid media and digital marketing. Generate detailed weekly/monthly reports on ad performance and budget spend.

Requirements:

Proven experience in

Facebook Ads Manager

,

Instagram Ads

, and

Google Ads

. Solid understanding of digital marketing principles and performance marketing. Familiarity with tools like Google Analytics, Google Tag Manager, and Facebook Pixel. Strong analytical skills and data-driven thinking. Creative mindset with attention to detail. Excellent communication and project management skills. Bachelor's degree in Marketing, Business, or related field (preferred).

Bonus Skills (Optional but Preferred):

Knowledge of SEO and content marketing. Experience with remarketing and audience segmentation. Certification in Google Ads and Facebook Blueprint.

Career Growth Opportunities:

Performance-based promotions Opportunity to lead a digital marketing team Access to regular training and certifications Work with diverse clients/brands
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?40,000.00 per month

Schedule:

Day shift Fixed shift
Experience:

Digital marketing: 1 year (Required)
Work Location: In person