Job Description

Digital Marketing Executive - ROLES & RESPONSIBILITIES

About the Role:

We are seeking a highly motivated and skilled Digital Marketing Executive who excels in driving results through strategic SEO, SMO, and performance-based marketing initiatives. This role requires a proactive professional with a deep understanding of digital marketing techniques to boost online visibility,enhance engagement, and generate quality leads for business growth.

Roles and Responsibilities:

Develop and implement SEO strategies to improve organic traffic and search rankings.

Conduct detailed website audits using advanced tools to identify and fix crawl errors, optimize crawl budgets, and address GSC errors.

Optimize Core Web Vitals, including LCP (<2.5s), FID (<100ms), and CLS (<0.1), using tools like Lighthouse and GtMetrix.

Perform mobile-first optimization by validating mobile usability and ensuring parity between desktop and mobile versions.

Add and validate structured data (JSON-LD) for rich snippets and Knowledge Panels.

Update and optimize robots.txt files and dynamic XML sitemaps for large websites.

Monitor SSL certificates, fix mixed content issues, and resolve redirect chains for HTTPS security.

Implement and validate hreflang for multilingual websites for International SEO.

Audit JavaScript rendering issues and implement pre-rendering or dynamic rendering for JS-heavy websites.

Identify and fix duplicate content issues using canonical tags and pagination attributes.

Automate SEO tasks using Python or APIs and create dashboards for bulk data monitoring.

Manage indexation effectively using meta tags like 'noindex' to resolve index bloat.

Optimize server TTFB and database query delays while ensuring regular W3C validation checks.

Build advanced GA4 tracking and cross-platform reports in Looker Studio for performance analytics.

Monitor and grow the company's social media presence across LinkedIn, Facebook, Twitter, and Instagram.

Develop engaging content strategies and collaborate with teams to create SEO-friendly blogs and case studies.

Plan, execute, and manage PPC campaigns on Google Ads and Facebook Ads with optimized ad copy and targeting.

Stay updated with Google algorithm updates, conduct competitor benchmarking, and refine strategies accordingly.

Work closely with the sales and design teams to align efforts and contribute to A/B testing and CRO.

Track KPIs and prepare detailed monthly SEO and performance reports.

Requirements:

2-4 years of proven experience in SEO, SMO, and performance-based marketing.

Strong portfolio of successful campaigns and projects.

Proficient in digital marketing tools like Google Analytics, SEMrush, Ahrefs, Moz, and social media platforms.

Expertise in Qualified MQL generation with different initiatives e.g. Email Marketing, Manage Lead Magnets, Quality Content Placements etc.

Strong understanding of search engine algorithms and ranking factors.

Excellent communication and interpersonal skills.

Analytical mindset with a results-driven approach.

Ability to manage multiple projects and meet deadlines.

Qualification:

Bachelor's degree in marketing, Digital Marketing, Business Administration, or equivalent work experience in related fields.

Proven success in SEO, SMO, and performance-based marketing campaigns with measurable results.

Strong ability to analyze data, track performance metrics, and provide actionable insights.

Excellent verbal and written communication skills for collaboration and persuasive content creation.

Energetic, goal-oriented, and capable of engaging professionally with stakeholders, including C-Level executives.

Proficient in tools like Google Analytics, SEMrush, and CRMs such as HubSpot or Salesforce.

Self-motivated, innovative, and able to manage multiple projects and deadlines effectively.

Strong consultative and negotiation skills to maximize marketing outcomes.

Competence Required for the above job role:

Strategic planning and execution.

Data-driven decision-making.

Creativity and innovation in campaign ideation.

Collaboration and team-oriented mindset.

Passion for growth in the digital marketing landscape.

Perks & Benefits:

Potential for growth and advancement within the company based on performance and results.

Handsome Salary & Certifications

Flexible Timings

5 Days Working Company

Loyalty Bonus

Excellent Referral Bonus

Maternity Leaves & Benefits

Recognition & Awards

Monthly Team Activities

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Flexible schedule Health insurance Paid sick time Provident Fund
Schedule:

Day shift Fixed shift Monday to Friday
Supplemental Pay:

Performance bonus Yearly bonus
Experience:

SEO: 2 years (Preferred)
Work Location: In person