Job Description

About Us:


Windowmaker Software Limited is a highly esteemed software company in the window and door


industry. With over 40 years of experience, we have built a reputation for crafting innovative, industry-



leading solutions trusted by customers worldwide. Our expertise and commitment to excellence have


established us as a trusted name in the industry.


Job Overview:


We are looking for a motivated and detail-oriented Digital Marketing (PPC/SEO) Executive to join


our marketing team. In this role, you will be responsible for managing and optimising our paid


search campaigns, improving organic search visibility, and driving high-quality traffic to our website.


You'll collaborate closely with the wider marketing team to support business growth through


effective digital marketing strategies.


Key Responsibilities:


• PPC Management :

o Plan, execute, and optimise Google Ads and other paid search campaigns.


o Monitor performance metrics like CTR, CPC, CPA, and conversion rates to maximise
ROI.


o Conduct keyword research and use data-driven insights to refine campaigns.


o Create compelling ad copy and landing pages to improve campaign performance.


o Manage budgets for PPC campaigns and track spend against goals.


• SEO :

o Implement on-page and off-page SEO strategies to improve organic rankings.


o Perform keyword research and optimise website content for relevant keywords.


o Monitor SEO performance through tools like Google Analytics, Google Search
Console, and other SEO platforms.

o Work with content creators to ensure SEO best practices are followed.


o Build and manage link-building strategies to increase website authority.


• Performance Analysis :

o Regularly review campaign performance and report insights to the marketing team.


o Use data to identify trends, opportunities, and areas for improvement.


o Conduct A/B testing on ads and landing pages to improve click-through and
conversion rates.


• Collaboration :
o Work closely with other team members to align PPC and SEO strategies with broader


marketing goals.


o Collaborate with content, design, and development teams to optimise landing pages


and improve user experience.


Requirements:


• Ability to manage the marketing team.
• Proven experience in Google Ads and managing SEO strategies.
• Strong understanding of digital marketing tools, including Google Analytics, Google Search

Console, and SEO platforms like SEMrush, Ahrefs, or Moz.

o Ability to analyse data and provide actionable insights.


• Strong copywriting skills, particularly for ad copy and meta descriptions.
• Familiarity with HTML, CSS, and CMS platforms (WordPress, etc.)
• Excellent communication skills and ability to work collaboratively within a team.
Desirable Skills:


• Experience with social media ads (Facebook, Instagram, Linkedin) is a plus.
• Google Ads and Google Analytics certifications are an advantage.
• Ability to manage multiple campaigns and projects at the same time.
• Previous experience in a B2B marketing role

Qualifications:

• Bachelor's degree in Marketing, IT, Communications, or a related field.

Benefits

• Health Insurance
• 5-Day Working Week (Monday to Friday)
• 7 Paid Sick Leaves per calendar year
• 7 Paid Casual Leaves per calendar year
• 18 Annual Leaves
• Professional development opportunities
• Flexible working hours
• Performance-based bonuses
• Employee wellness programs
• Welcoming and friendly office culture
• Frequent festivities and office parties

Join Our Team

If you possess a passion for digital marketing, demonstrate the required skills, and are eager to


contribute to a dynamic team, we encourage you to apply for the role at Windowmaker Software. Be


part of a company committed to innovation and excellence. Apply now on hr@windowmaker.com and


embark on a fulfilling career journey with us!


Note: Only shortlisted candidates will be contacted for further evaluation.