Job Description

Key Responsibilities:

• Developing Digital Marketing Strategies : Creating comprehensive online marketing plans aligned with business goals.
• Managing Digital Channels : Overseeing various online marketing channels, including:
• Social media (Facebook, You tube, LinkedIn, etc.)
• Search engine marketing (Google Ads, Bing Ads)
• Email marketing campaigns
• Display advertising
• Affiliate marketing
• Content marketing (blogs, videos, podcasts, etc.)
• SEO and SEM : Optimizing website content to rank higher in search engines (SEO) and managing paid search campaigns (SEM) to drive traffic.
• Content Creation and Optimization : Working with content teams to create high-quality digital content, such as blogs, videos, social media posts, and website content.
• Social Media Management : Developing and executing social media strategies, including content creation, audience engagement, and performance monitoring.
• Email Marketing Campaigns : Designing, sending, and analyzing email campaigns to engage leads and customers.
• Data Analytics : Monitoring performance metrics across platforms (using Google Analytics, social media insights, etc.) to track the effectiveness of campaigns and optimize strategies.
• Budget Management : Managing digital marketing budgets and optimizing the allocation of resources.
• A/B Testing and Optimization : Testing different marketing strategies, ad creatives, landing pages, and email content to improve conversion rates and campaign performance.
• Market Research : Analyzing competitors and industry trends to improve marketing strategies and identify new opportunities.
• Collaboration with Teams : Working with design, content, sales, and product teams to ensure alignment in marketing efforts.

Qualifications:

• Bachelor's degree in marketing
• Experience in digital marketing (1-3 years).
• Certification in digital marketing (Google Analytics, HubSpot, Hootsuite, etc.) is often preferred.
• Proficiency in marketing tools like Google Analytics, SEMrush, Moz, Mailchimp, and CRM systems.

Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

Expected Start Date: 07/11/2024