Job Description

:

As a Digital Marketing Executive , you will be responsible for developing and executing SEO and content marketing strategies that drive organic traffic, improve search engine rankings, and engage target audiences. You will work closely with cross-functional teams to ensure that all marketing efforts are aligned and contribute to overall business objectives. The ideal candidate will have a solid background in SEO and content marketing, with a working knowledge of other digital marketing channels.

Key Responsibilities:

SEO Strategy and Execution:

• Conduct comprehensive keyword research to identify opportunities for organic growth.
• Optimize website content, meta tags, and on-page elements to improve search engine rankings.
• Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or Ahrefs.
• Implement technical SEO best practices to ensure website crawlability and indexability.
• Develop and execute link-building strategies to enhance domain authority and drive traffic.

Content Marketing:

• Create and manage a content calendar that aligns with business goals and marketing strategies.
• Develop high-quality, SEO-optimized content, including blog posts, articles, infographics, and case studies.
• Collaborate with designers, developers, and other team members to create engaging content that supports marketing campaigns.
• Distribute content across various platforms, including the company website, social media, and email newsletters.
• Analyze content performance and make data-driven recommendations for improvement.

Cross-Channel Digital Marketing:

• Support other digital marketing initiatives, including PPC, social media, email marketing, and display advertising.
• Provide insights and recommendations on how to integrate SEO and content marketing with other channels.
• Stay updated on industry trends and best practices across all digital marketing channels.

Performance Reporting:

• Track and report on key performance metrics related to SEO, content marketing, and overall digital marketing efforts.
• Provide actionable insights to optimize campaigns and improve ROI.
• Conduct regular competitor analysis to identify opportunities and stay ahead in the market.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-5 years of experience in digital marketing, with a strong focus on SEO and content marketing.
• Proven track record of improving organic search rankings and driving traffic through content strategies.
• Solid understanding of on-page and technical SEO, as well as content distribution strategies.
• Working knowledge of other digital marketing channels, including PPC, social media, and email marketing.
• Proficiency in SEO and analytics tools such as Google Analytics, SEMrush, Ahrefs, and Google Search Console.
• Strong written and verbal communication skills, with the ability to create compelling content.
• Ability to work independently and collaboratively in a fast-paced environment.
• A proactive and results-oriented mindset with a passion for continuous learning and improvement.

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• What is your Current CTC per annum ?
• What is your Expected CTC per annum ?
• What will be your notice period ?

Experience:

• SEO: 3 years (Required)

Work Location: In person