Job Description

Developing Digital Marketing Strategies for the Company's Products : Creating tailored digital marketing strategies to promote the company's digital invitation products and services. This includes defining target audiences, setting objectives, and selecting appropriate digital channels and tactics.

Content Creation and Management : Developing compelling content, including copywriting and design, for digital marketing campaigns, website, blog posts, and social media channels. Ensuring that the content resonates with the target audience and effectively communicates the value proposition of the company's digital invitations.

SEO for Digital Invitation Keywords : Implementing search engine optimization (SEO) strategies to improve the company's visibility in search engine results pages (SERPs) for relevant keywords related to digital invitations, online event planning, and related topics.

Social Media Marketing : Managing the company's presence on social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn. Creating engaging social media posts, running targeted advertising campaigns, and interacting with followers to increase brand awareness and drive traffic to the company's website.

Email Marketing Campaigns : Planning and executing email marketing campaigns to promote digital invitations, special offers, and upcoming events. This includes segmenting email lists, designing visually appealing email templates, and analyzing campaign performance metrics to optimize future campaigns.

Paid Advertising Campaigns : Managing online advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other display networks. Setting campaign objectives, optimizing ad creatives and targeting options, and monitoring campaign performance to achieve maximum ROI.

Partnership and Influencer Marketing : Identifying and building partnerships with relevant influencers, bloggers, event planners, and other industry stakeholders to promote the company's digital invitation products. Collaborating on content creation, sponsored posts, and co-marketing initiatives to reach new audiences.

Analytics and Performance Tracking : Utilizing web analytics tools such as Google Analytics to track and analyze website traffic, user engagement, and conversion metrics. Using data insights to measure the effectiveness of digital marketing efforts and make data-driven decisions to optimize strategies and tactics.

Customer Relationship Management (CRM) : Implementing and managing a CRM system to track customer interactions, manage leads, and nurture relationships with prospects and existing customers. Leveraging CRM data to personalize marketing communications and improve customer retention.

Staying Updated with Industry Trends : Keeping abreast of emerging trends, technologies, and best practices in digital marketing, particularly within the event planning and invitation industry. Continuously researching competitor strategies and market developments to identify new opportunities for growth and innovation.

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 1 year (Preferred)

Work Location: In person