Job Description

As a Digital Marketing Executive , you will play a pivotal role in developing and implementing digital marketing strategies to increase brand awareness, generate leads, and drive online sales. You will work closely with cross-functional teams to execute campaigns, analyze data, and optimize strategies for maximum ROI.

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Key Responsibilities:

Digital Strategy Development: Collaborate with the marketing team to create and execute comprehensive digital marketing strategies aligned with business goals.

Content Creation: Develop and manage engaging content for various digital platforms, including website, social media, email marketing, and blogs.

Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Create and schedule posts, engage with the audience, and track performance metrics.

Search Engine Optimization (SEO): Optimize website content and structure to improve organic search rankings and drive organic traffic. Perform keyword research and competitor analysis.

Graphic Design - Must be able to design creatives for Social Media calendar as and when required using - Canva, Photoshop, corel Draw and other relevant tools.

Email Marketing: Plan, create, and execute email marketing campaigns to nurture leads, promote products/services, and maintain customer engagement.

Paid Advertising: Create and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Monitor ad spend, analyze results, and optimize campaigns for maximum ROI.

Analytics and Reporting: Monitor and analyze digital marketing performance metrics. Prepare regular reports to track the effectiveness of campaigns and make data-driven recommendations for improvements.

Website Management: Collaborate with web developers to maintain and update the company website, ensuring it is user-friendly, up-to-date, and optimized for conversions.

Competitor Analysis: Stay updated on industry trends and monitor competitor activities to identify opportunities and threats.

Budget Management: Manage the digital marketing budget efficiently, ensuring optimal allocation of resources for maximum impact.

Qualifications:

• Bachelor\'s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on social media, SEO, email marketing, and paid advertising.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• A self-starter with the ability to work independently and as part of a team.
• Up-to-date knowledge of digital marketing trends and best practices.

Expertia AI Technologies