Job Description

We at Effe are a sociable, fun loving bunch. We get overjoyed with our client success and customer satisfaction. Whenever an issue arises, we always manage to keep our cool no matter how difficult the task is or how many ongoing projects we may have at that time. We are easy and fun to work with and we believe, we are the most productive when we work together. We pride in ourselves for the quality of work we do here and not the role we play here.
If we sound like we\xe2\x80\x99re your kind, then please submit your resume
mail to career@effeindia.com.
We are looking for a passionate Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

• • Plan and monitor the ongoing company presence on social media (Instagram, Facebook and other digital presence)
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain relationships with media agencies and vendors

Job Requirements

• Proven experience in Digital Marketing or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field