Digital Marketing Executive
Year Bengaluru, Karnataka, India
Job Description
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Job Title: Digital Marketing ExecutiveLocation: BengaluruDepartment: Creative teamAbout Us: We are a leading B2B Fintech company dedicated to revolutionizing the financial services industry through innovative technology solutions. Our mission is to make financial services more accessible, efficient, and user-friendly.Job Summary: We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will have a passion for marketing and a deep understanding of the Fintech industry. You will be responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and retention.Key Responsibilities:1) Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Develop and Execute Digital Marketing Campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
- Content Creation: Create, curate, and manage all published content (images, video, written, and audio/podcast). Collaborate with designers, writers, and other team members to create engaging and informative content.
- Social Media Management: Manage and enhance the company's social media presence across all digital channels.
- Website Management: Oversee the development and maintenance of the company's website, ensuring its alignment with marketing strategies and goals.
- SEO and SEM: Optimize content and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization.
- Analytics and Reporting: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Use analytics tools to understand customer experience and optimize campaigns accordingly.
- Market Research: Conduct market research to identify trends and insights, and provide actionable recommendations.
- Collaboration: Work with internal teams to create landing pages and optimize user experience. Collaborate with agencies and other vendor partners.
- Maintain and enhance the companys brand identity and ensure consistency across all marketing channels.
- Organize and participate in events, webinars, and other promotional activities to enhance brand visibility.
- Bachelors degree in Marketing, Business, or a related field.
- Proficiency in marketing software (e.g., Google Analytics, HubSpot, Hootsuite, SEMrush, etc.), and web development tools (e.g., HTML, CSS). Canva, Figma, Design & Editing
- Proven experience as a Marketing Executive or similar role in the Fintech industry.
- Strong understanding of digital marketing strategies and tools.
- Excellent communication, writing, and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and attention to detail.
- Experience in a high-growth Fintech or tech company.
- Familiarity with A/B and multivariate experiments.
- Knowledge of the latest trends and best practices in digital marketing and measurement.
- Certifications in Google Analytics, Google Ads, or similar.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to be part of a leading Fintech company that is shaping the future of financial services.
- Carousel post & Continuity post- LinkedIn
- Designing- Logo, Business card, Letterhead, eBooks.
- Website Making & Designing part of Core team
- Training and guidance on AI tools for efficient work management.
- Paid sick time
- Provident Fund
- Day shift
- Fixed shift
- Morning shift
- Performance bonus
- Yearly bonus
- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
- Bachelor's (Preferred)
- Digital marketing: 2 years (Required)
- total work: 3 years (Required)
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Job Detail
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Job IdJD3332178
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBengaluru, Karnataka, India
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EducationNot mentioned
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ExperienceYear