Job Description

The Digital Marketing Coordinator will be responsible for managing digital marketing projects, creating content, and ensuring brand consistency across all digital platforms. This role involves coordinating with both internal and external teams to develop and execute effective digital marketing strategies.Responsibilities

• Content Creation and Management. Work with videographers to record high-quality content, including patient testimonials, doctor interviews, and other promotional videos.
• Internal & External Coordination. Serve as the primary contact for our digital marketing agency, PR, comms and medical teams.
• Content Calendar Management. Develop and maintain a content calendar to ensure timely delivery and publication of content.
• Brand Management. Ensure all digital content adheres to Asian Heart Institute brand guidelines. Maintain consistency in messaging, tone, and visual aesthetics across all digital platforms.
• Campaign Development and Execution. Work with internal and external teams to brainstorm and develop digital marketing campaigns.
• Performance & Reporting. Track and report on KRAs and metrics related to digital marketing efforts, including regular reports to senior management.

Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Experience working with digital marketing agencies and managing external partnerships.
• Strong understanding of digital marketing channels, tools, and platforms.
• Experience in the healthcare industry is a plus.

About Asian Heart Institute
Asian Heart Institute is India's #1 cardiac hospital dedicated to incorporating the latest technological advances and ethical practices to provide quality heart care at reasonable costs. As a JCI, NABH, and ISO-accredited hospital with a staggering success rate of 99.83% in bypass surgeries and an overall 99.4% in cardiac surgeries, we are considered among the best globally.Our foundation rests firmly on four core pillars: Ethics, Experience, Excellence, and Expertise. At the heart of our approach is a steadfast commitment to integrity and ethical practices, ensuring that every patient is treated with the highest level of respect and care. We take pride in our team of renowned experts, each contributing years of specialized experience and skill, which is pivotal in driving our pursuit of excellence. Our focus on expertise is not just about having the best professionals on board, but also about fostering continuous learning and staying ahead in our field.Powered by JazzHR

Asian Heart Institute