Job Description

:

We are seeking an experienced individual to take ownership of end-to-end Digital Marketing. He/She will develop, implement, track, and optimise plans and marketing campaigns across all digital channels. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

Responsibilities

• Plan, own, and execute all digital marketing initiatives, including but not limited to SEM, email marketing, social media, affiliates and display advertising campaigns.
• Develop and implement social media strategies that align with our business objectives.
• Create and curate content for social media platforms.
• Manage social media accounts, including scheduling posts and responding to comments and messages.
• Develop brand awareness to ensure that social media networks remain a source of information regarding the news and activities of St. Francis De Sales Higher Secondary School.
• Build on-page and off-page SEO.
• Ensure all social media platforms are consistently branded.
• Measure and report on performance and assess these against goals such as ROI and KPIs.
• Liaising with colleagues across the School to gather news of events to inform and update school publications, in particular the website and printed publications.
• Assist with daily website updates and maintenance.
• Optimise spending and performance based on trend insights.
• Brainstorm new creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Evaluate end-to-end customer experience using an analytical ability, looking across multiple channels.
• Monitor analytics and effectiveness of digital marketing strategies and provide regular updates regarding the progress to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3-5 years of experience in digital marketing, with a focus on search engine optimization, social media marketing, pay-per-click, digital ad campaigns, and digital content marketing.
• Strong data interpretation and analytical skills.
• Good understanding and working knowledge of social media platforms, digital marketing tools and analytics platforms, including Google Analytics, Google Ads, and social media analytics.
• Excellent written and verbal communication skills, with the ability to create compelling digital content.
• Knowledge of basic HTML and web publishing.
• Understanding of SEO principles and how they relate to social media.
• Experience with graphic design and video editing is a plus.
• Effective leadership and time management skills.
• Attention to detail.
• Ability to multitask.

Job Type: Full-time

Pay: ?15,000.00 - ?26,000.00 per month

Schedule:

• Day shift