Job Description

ROLE DESCRIPTION

We are seeking a highly organized, detail-oriented, and tech-savvy Marketing Associate to implement our marketing strategy.

You will be the central operator behind our content pipeline, social campaigns, event logistics, A/B testing, and CRM automation. This is a mission-critical execution role, not just data entry.

KEY RESPONSIBILITIES

1. Content & Social Media Support

Schedule and publish 3-4 posts per week across YouTube, LinkedIn, Instagram, and Facebook Upload blog content, videos, newsletters, and white papers to the website and HubSpot Repurpose long-form content into short-form clips, reels, quotes, carousels, and audiograms Use Canva or branded templates to create polished visual assets Maintain a 30-day rolling content calendar and align with campaign goals

2. Podcast & Video Support

Book and coordinate guest interviews for Apta's podcast and YouTube series Send pre- and post-interview communications, assets, and scheduling links Upload episodes to podcast platforms and YouTube with optimized titles, descriptions, and thumbnails Post podcast recaps and transcripts to the website Create and schedule short-form promotional content (reels, YouTube Shorts, audiograms)

3. Lead Generation & Research

Research surgical centers and gather physician contact info (name, email, title, location) Maintain and update the podcast tour tracking spreadsheet Research podcasts for guest appearances and manage outreach and follow-ups Coordinate logistics and schedules for podcast appearances and guesting Support on-site and event-based lead capture (dinners, conferences, QR code tracking)

4. Marketing Admin & Campaign Execution

Build and launch campaigns in HubSpot (email, forms, workflows, and sequences) Segment contact lists and maintain CRM hygiene Run A/B tests on subject lines, landing pages, and CTAs Upload and QA campaign content, including newsletters, announcements, and event invites Support design and coordination of lead magnets, eBooks, and content upgrades

5. Reporting & Optimization

Track open rates, CTRs, and conversions across campaigns and platforms Run weekly performance reports and recommend optimizations Identify best-performing content formats, post times, and messaging Maintain dashboards to monitor lead flow and funnel performance Tag and archive marketing assets for future reuse

6. SEO & Website Optimization

Apply SEO best practices to all blog posts, podcast summaries, and landing pages Implement keyword research and on-page optimization (headings, metadata, links) Collaborate with the content team or freelancers for link building and external placements Maintain campaign-specific landing pages via WordPress Build landing pages, update and maintain website content, including blogs, bios, landing pages, and event listings Ensure all website content is accurate, branded, and optimized for SEO Coordinate with design team to upload graphics, videos, and downloadable assets Monitor and report on broken links, outdated content, or formatting issues

7. Event & Investor Engagement Logistics

Coordinate logistics for conferences, investor dinners, and virtual events Research and book travel arrangements for key team members Track RSVPs, confirmations, and special requests Maintain branded inventory (books, welcome boxes, pens, flyers) and ensure timely delivery Draft and send thank-you emails, feedback requests, and follow-ups

8. Marketing Infrastructure & Internal Support

Maintain all SOPs, templates, and brand guidelines Monitor shared inboxes (email and social media) and draft/provide responses as needed Keep project plans updated in Notion or project management tools Organize content and assets in shared folders for fast access and use

REQUIREMENTS

3+ years of marketing coordination or virtual admin experience Proficiency in HubSpot, Google Workspace, Canva, Meta Business Suite, and CMS platforms (WordPress, Squarespace) Experience with A/B testing and basic analytics tools Strong written communication and high attention to detail Comfortable coordinating across multiple platforms and collaborating with internal/external teams Bonus: Familiarity with Doximity, YouTube Studio, Notion, Slack, and SEO tools

How to Apply

Email to info@aptainvest.com, with Subject: Marketing - [Your Name] , along with your resume and a 2-3 minute video telling us about your specific experience in the area of our requirements and why you would be a great fit for this position.

Job Type: Full-time

Pay: ?1,200,000.00 - ?1,400,000.00 per year

Benefits:

Flexible schedule Paid time off
Schedule:

US shift
Work Location: Remote

Expected Start Date: 01/05/2025