Job Description

Digital Marketing Associate


Summary:



Zeta's Marketing Operations is comprised of over 50 individuals who provide world class operational support to the stakeholders and clients of Zeta using multiple in-house and commercial performance marketing tools. We are currently looking for a Digital Marketing Associate to join our Campaign Operations team in our Hyderabad office who loves technology and enjoys working with tight deadlines and thrives in a highly collaborative environment. This is an excellent opportunity for a motivated individual who is passionate about consistently driving results through operational excellence and constantly striving to improve processes.







Essential Responsibilities:


• Building multiformat digital campaigns using Zeta Global's proprietary and 3rd party tools.
• Designing, configuring and testing technically complex campaigns.
• Working collaboratively with creative resources, account managers, and other internal stakeholders.
• Coordinating end to end campaign operations from initial setup through launch.
• Supporting other production efforts as needed.




Essential Competencies:


• Excellent communication skills and fluent in English (both written and verbal.)
• Exceptional organizational skills; able to handle multiple requests, changes, and conflicting priorities.
• Analytical and reporting abilities.
• A mindset of ownership and teamwork.
• Testing and Quality Assurance skills.
• An understanding of HTML, CSS is a plus.
• Flexible and adaptable to change (i.e., Can do attitude / self-starter / works well with others)




Desired Experience:


• MBA freshers or B.Tech in computers is preferred
• 1-2 years in Digital Marketing or IT operations experience would be an advantage.
• Background in digital marketing preferred but not mandatory.


Company Summary:



Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.



Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels - Email, Display, Social, Search and Mobile - Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.



Zeta Global is an •Equal Opportunity/Affirmative• Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.


Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm


https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/


https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html


https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance


•https://www.prnewswire.com/news-releases/zeta-global-opens-ai-data-labs-in-san-francisco-and-nyc-300945353.html•


•https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html•