Job Description

Role & responsibilities

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's overall business objectives.
• Digital Channels: Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media, content marketing, email marketing, and display advertising.
• Analytics: Leverage data analytics to track and measure the performance of digital marketing campaigns, identify trends, and optimize strategies.
• Brand Building: Develop and execute digital marketing campaigns to enhance brand awareness, reputation, and engagement.
• Customer Acquisition: Drive customer acquisition through effective digital marketing strategies.
• Customer Retention: Implement strategies to retain existing customers and increase customer loyalty.
• Innovation: Stay up-to-date with the latest digital marketing trends and technologies, and explore new opportunities to drive innovation.
• Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources.

Requirements:

• Master's degree in marketing, business administration, or a related field.
• Minimum 5 years of experience in digital marketing leadership roles, preferably in the FMCG industry.
• Proven track record of success in developing and executing effective digital marketing campaigns.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, content marketing, and email marketing.
• Proficiency in data analysis tools and marketing automation platforms.
• Excellent analytical and problem-solving skills.
• Strong leadership and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams.

Job Type: Full-time

Pay: From ?35,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Application Question(s):

• What is your current CTC

What is your current CTC?

• What is your expected CTC?
• What is your notice period?

Experience:

• SEO: 2 years (Required)
• SMM: 1 year (Required)
• SEM: 1 year (Required)

Work Location: In person